Meet Ehsan Ali - [Click here]

He is a career Coach based in Australia.

He has been running his coaching business for the past couple of years.

But he was struggling with:

1. Inconsistent Leads & Clients.
2. Tired of Spending Money on Paid ads.
3. Wasting time on unqualified leads.
4. No Inbound Leads from LinkedIn despite 20k+ Followers!

He reached out to me for help.

I Audited his business and realised the Loopholes:

1. No Unique Positioning - He was just another ‘Career Coach’
2. Poor packaging of the offer - Making it hard for his audience to know his worth.
3. No Content Strategy - He failed to show his value to his readers.

We re-worked the strategy and focused on building stronger foundations

1/ Unique Messaging.

His message was scattered and was similar to the existing career coaches.

We trimmed it down to address only the Dream Client.

2/ Dream Client Avatar

Mass audiences will never buy high tickets, only specific ones.

We crafted our Dream Client Avatar, who can pay and has the right mindset to work with.